%0 Journal Article %T Bayesian approaches for optimizing warranty length of products %J Andishe-ye-amari %V 22 %N 2 %U http://andisheyeamari.irstat.ir/article-1-462-en.html %R %D 2018 %K ‎Dissatisfaction cost‎, ‎economic benefit‎, ‎posterior predictive distribution‎, ‎warranty cost‎., %X ‎Today's manufacturers face increasingly intense competition and to remain profitable they needed to design‎, ‎develop and produce high reliable products‎. ‎One way by which manufacturers attract consumers to their products is by providing warranties on the products‎. ‎Consumers are willing to purchase a longer warranty period product‎. ‎While maintaining such a policy needs very high cost for manufacturers‎. ‎Determining the appropriate warranty length becomes an important decision problem for manufacturers‎. ‎In this article‎, ‎by Bayesian approach and using an appropriate utility function‎, ‎we determine the optimal warranty lengths for product with exponential life time distribution‎. %> http://andisheyeamari.irstat.ir/article-1-462-en.pdf %P 21-26 %& 21 %! %9 Research %L A-10-283-3 %+ %G eng %@ 1026-8944 %[ 2018